“Tractor Supply Company announced sweeping changes to their employee relations including the elimination of diversity, equity, and inclusion (DEI) initiatives.
The company announced their changes in a Thursday statement.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve,” the […] statement read.
“We have heard from customers that we have disappointed them. We’ve taken this feedback to heart.”
Per their statement, the company will stop providing data to The Human Rights Campaign, an LGBTQ lobbying group, and will “refocus team member engagement groups on mentoring, networking and supporting the business.”
Tractor Supply Company will also refocus on rural American priorities including agriculture education, animal welfare, and veteran causes. The company will also end their sponsorship of Pride festivals and voting campaigns.
[Tractor Supply] will “eliminate DEI roles” and “retire” current DEI goals while ensuring a respectful environment.
Tractor Supply [also] announced a withdrawal from their carbon emission goals and vowed to refocus their environmental protection initiatives to land and water conservation.
“We will continue to listen to our customers and Team Members.
Your trust and confidence in us are of the utmost importance, and we don’t take that lightly,” the company wrote.
“Rural communities are the backbone of our nation and what make America great. We are honored to be a part of them.”
Initial boycott of Tractor Supply Company’s internal employee practices came to light after activist and podcaster Robby Starbuck called out the company in a long X post earlier this month.
Starbuck’s post highlighted the company’s LGBTQIA+ training for employees, funding of Pride events, DEI initiatives, financial assistance for medical gender transition, and climate change activism.
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Tractor Supply Company, which has been in business for over 85 years, operates 2,233 locations across 49 states, according to its website.”
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